What is natural cosmetics?

Imed Bourogaa
2026-04-02T15:02:47-03:00

Natural cosmetics refers to skincare and beauty products formulated with naturally derived ingredients, often of plant, mineral, or other natural resource origin, with a commitment to limiting highly processed or petrochemical-derived raw materials. In Canada, it's important to understand that the word "natural" is not, by itself, a distinct regulatory category: Health Canada defines what a cosmetic is and specifies that both natural and synthetic ingredients are considered suitable for cosmetic use.

The Most Accurate Definition of Natural Cosmetics

The most rigorous definition is as follows: a natural cosmetic is a product formulated by prioritizing ingredients from nature, such as vegetable oils, butters, floral waters, plant extracts, minerals, or certain agricultural raw materials, while adhering to a formulation framework that seeks to reduce the use of petrochemical-derived ingredients. This concept is primarily governed by private certification standards, such as COSMOS, which precisely define what a "natural" or "certified natural" product is.

Why the word “natural” can be confusing

Many consumers spontaneously associate "natural" with "better" or "healthier," but this link is not automatic. Health Canada reminds us that natural and synthetic ingredients can have a very similar chemical composition, and that a synthetic ingredient can sometimes be purer or more stable. In other words, "natural" primarily describes the origin or method of obtaining an ingredient, not its absolute value or its safety level alone.

What natural cosmetics generally contain

Natural cosmetics often rely on ingredients such as vegetable oils, butters, waxes, botanical extracts, clays, hydrolats, and certain substances of mineral or agricultural origin. Under the COSMOS standard, naturally derived ingredients include water, minerals, mineral-derived ingredients, physically processed agro-ingredients, and chemically processed agro-ingredients derived from these natural sources.

What a natural cosmetic is not

A natural cosmetic is not necessarily an organic cosmetic, nor is it necessarily a "chemical-free" cosmetic. In reality, all matter is chemical in the scientific sense. What primarily distinguishes a natural formula is the origin of the ingredients, the degree of processing, and the extent to which petrochemical-derived or highly synthesized substances are used. Under the COSMOS standard, certain categories of non-organic ingredients may be authorized, but within a strict framework, with rules for traceability, formulation, and labeling.

Natural cosmetics in Canada: the framework to know

In Canada, a cosmetic is defined by law as a substance or mixture of substances intended to cleanse, improve, or alter the complexion, skin, hair, or teeth, and this also includes deodorants and perfumes. Cosmetic products sold in Canada must be manufactured, prepared, preserved, packaged, and stored under sanitary conditions, and the manufacturer or importer must provide the list of ingredients and notify Health Canada of the product's sale.

The role of certifications like COSMOS

Since the term "natural" can be used very broadly, a certification helps to understand what a product truly means. The COSMOS standard governs the manufacturing, sourcing, control, and labeling of natural and organic cosmetics. It imposes principles such as responsible use of natural resources, clean processes, environmental protection, and the use of green chemistry. Certified products must also indicate a percentage of naturally derived ingredients on the label.

How to recognize true natural cosmetics

To identify a true natural cosmetic, one must look beyond the marketing. A credible product generally presents a clear list of ingredients, a well-explained origin of raw materials, a formulation consistent with the advertised use, and, ideally, a recognized certification. Under the COSMOS framework, certification is based on precise rules and verifies aspects related to manufacturing, marketing, and product control.

Natural or conventional cosmetics?

The main difference is not limited to performance. Conventional cosmetics may incorporate more synthetic ingredients or standardized industrial processes, while natural cosmetics seek to prioritize naturally derived raw materials and a more resource-friendly approach. That said, Health Canada emphasizes that a synthetic ingredient can sometimes offer better purity or stability. The right choice therefore depends on the need, skin tolerance, formula quality, and brand transparency.

Why natural cosmetics are so appealing

Natural cosmetics are attracting more and more consumers because they meet several expectations at once: more legible formulas, plant- or mineral-based ingredients, a perception of closeness to nature, and a search for simpler routines. Certification standards also strengthen trust by providing verifiable criteria on the origin and processing of ingredients.

Key takeaways

Natural cosmetics are primarily a formulation approach: they value naturally derived ingredients, limit unnecessary processing, and often rely on certifications to prove their commitments. In Canada, it should be remembered that "natural" is not an autonomous legal category, but a concept that must be understood in light of the ingredients, the transparency of the label, and, ideally, a recognized standard.

SEO FAQ

What is natural cosmetic?
It is a beauty or care product formulated by prioritizing ingredients of natural origin, with few petrochemical-derived ingredients and often according to a certification standard.

Is a natural cosmetic necessarily organic?
No. Natural and organic are two different concepts. A natural product can contain naturally derived ingredients without being certified organic.

Is natural always better?
Not necessarily. Health Canada specifies that both natural and synthetic ingredients can be suitable for cosmetics, and that a synthetic ingredient can sometimes be purer or more stable.

How to know if a product is truly natural?
You need to check the ingredient list, the brand's transparency, and, if possible, a recognized certification like COSMOS, which governs the origin and labeling of products.